Scion, a subsidiary of Toyota in America, announced two new models to be launched at the upcoming New York International Auto Show. They include the Scion iM 5-door hatchback and Scion iA sedan, and they’re both production models.
Scion iM is pitched as a versatile family car with “sporty design and a fun-to-drive experience,” while practicality is mentioned as party piece of the iA sedan. They are both said to have engaging design and a playful personality, but don’t expect your mind to be blown. These are 20 grand econoboxes, after all.
Scion even reflects their “eco” credentials in the naming of their cars. Those little “i” letters in the Scion iM and iA stands a bit for intriguing and individual, and mainly for income, meaning that people of every income level should be able to afford to a Scion.
“We’ve been eagerly waiting for this moment and are excited to introduce our new Scions in New York,” said Scion Group Vice President Doug Murtha. “Both the iM and the iA are tremendous additions to our line-up and will appeal to young people with different perspectives and needs. These cars represent the evolution of Scion and are kicking off a new wave of momentum for the brand.”