The crossover market is pretty busy at the moment, and the reason for that is these things sell like hot cakes. The world really doesn’t need another new crossover, unless it is so different, it basically starts a new niche. That’s what a new Nissan Crossover Concept, set for IAA debut, promises to do.
Nissan has been one of the most active car makers in the crossover segment, having sold over 2.5 million high-riding hatchbacks including Juke, Qashqai and X-Trail models. They know what customers want from cars like this: “rugged 4×4 looks, hatchback running costs, luxury car rivalling technology and quality.” Basically, what they are saying is, people want to feel like they are driving an SUV and look like they are driving an SUV, but they only want to pay hatchback money for it.
The new Nissan Crossover Concept is going to be different from that bunch in the sense that it creates “a new way to feel driving excitement.” That means it must be pretty sporty – maybe a cross between a SUV and a sports car, a sort of Juke-Z, if you like. We shall soon find out more about this concept, but we’re intrigued.