You might think BMW has become all nice and kind recently as they treat their fans with test drive of prototype cars. First we saw the Vision EfficientDynamics prototype in the hands of the public and now the upcoming 1 series M coupe. But this is one of the easiest and most effective marketing plans BMW apply these days! You see, the guys who were invited to drive the car will listen to BMW people about it and spread the word, specially on the Internet. And they are not pro journalists who can find even the slightest shortcoming and put a spotlight on it. So, BMW spends a whole lot less, and gains a whole lot more. Cunning, but not trustworthy!