Audi of America is taking another hit at fellow German car makers, this time Mercedes, with their new Super Bowl commercial. In this ad Audi has taken inspirations from the children’s story Goodnight Moon and use it to slam the Mercedes S-Class in an ingenious way. It mocks the old-fashioned approach to luxury, the S-Class, and boasts the new A8 as the modern and more innovative alternative. We don’t agree with them of course, but have to say that idea was clever!