Car makers joining force with fashion brands to offer limited and special editions is not a new trend. But this BMW by Trussardi is something new because they’ve picked a very ugly car for their project!

To celebrate its 100th anniversary, Italian brand Trussardi has come up with a unique version of the BMW 5 Series GT.  Now, the 5er GT is widely known as a catastrophically ugly car and it’s the last thing you would think of promote your brand with!

But it’s a clever idea actually. They picked an ugly car and tried to make it better with their own touches.

In Trussardi 5er’s case the car gets a magnificent Heraldic Brown paint job garnished with logos of the brand and complemented by 20-inch dark finished alloy wheels. They could take customization even further inside the cabin where they’ve used beige leather reminiscent to Trussardi glove design. You also get more logos on the headrests and dashboard. This treatment can be had for all variants of the 5 Series GT.

So, what do you think? Have they been successful in improving the car’s look with their stylish modifications?