Instead of working on the Koup, which has some decent potential for customization, Kia decided what we like to see at this year’s SEMA is a hideous brown Rio!

Now this Rio is a surf and skate-themed car designed in cooperation with Antenna magazine.

They say this car is a surfer’s dream, with features like a sunset-metallic golden-brown paint, front splitter made of wood to match an old school surfboard and striking gold wheels.

But the real surf-themed stuff are to be found in the back. The rear console of the Rio 5-door also has been completely modified to accommodate a retro gaming console that plays 80′s-style arcade games and music, and shelves for sandals and swimsuits.

Well, this must be the least interesting car at 2011 SEMA. Cheers!