Citroen UK has come up with a couple of cinemagraphs publicizing the new DS5 in an artistic way, in accordance to the car’s artsy design.

For those of you who might not know, these moving images are not witchcraft. These are just GIF images each exquisitely made by photographer Jamie Beck and motion graphics artist Kevin Burg. these pictures refer to the dynamism of the DS5’s lavish design.

Marc Raven, Communications Director at Citroën UK commented; “New Citroen DS5 is an attention-grabbing model and we wanted to convey that in an engaging and innovative way.  The cinemagraph format – unused by vehicle manufacturers to date – provides the perfect opportunity to showcase the car in a new medium.  This is ‘Créative Technologie’ at its best, breaking new ground in how cars can be presented.  It’s a fun exploration of the format for now, but in time this could be how all new vehicles are experienced online.”

Check them out here. They’re quite nice.