Audi RS5 might be just as good a car as the BMW M3, but at least it has better commercials.

This new promo video made for the launch of the 2013 RS5 in America is a point in case. If Audi spent half the effort they put into making great promotional materials into working on the RS5’s dynamics, they’d beat the M3 fair and square.

So, it’s not as good as an M3, but it’s a great alternative for those who refuse point blank to buy a BMW. The RS5 has a high-revving 4.2-liter V8 with 450 horsepower and a seven-speed S tronic transmission with launch control program. Audi is using the same setup in the new RS4 Avant as well. Thatis probably the first family wagon with Launch Control. The coupe also has Qauttro four-wheel-drive system, which makes it more grippy, but less fun.