Range Rover Evoque is a pricey little car. So to make it more accessible for the masses, sort of, JLR announced launch of a new entry-level model called Pure in America. In five-door format the Evoue Pure starts at $41,995, while the three-door Pure Plus runs for $44,995. It’s not exactly cheap. It’s just about two grand cheaper than the normal models.

Despite being an entry-level model, the Pure still comes with a nice amount of kit. Land Rover managed to cut the price by trimming the fat in areas considered to be extra garnish. The car doesn’t get a panoramic roof for instance, and the leather upholstery is replaced by synthetic suede. They won’t really affect the swell experience of owning an Evoque. Those omissions only make it a little less fun.

You can still spec up the Pure based on your desired specifications from a long list of optional extras, which for 2013 includes new stuff like an automatic parking assist system and an off-road navigation which gives you relevant info such as altitude or topographic features.