Last month Nissan announced production of a one-of-a-kind Nissan GT-R designed in partnership with brand ambassador and the world’s fastest man, Usain Bolt. Dubbed the ‘Bolt Gold’ GT-R because of its unique color, the car will go under the hammer on November 22, with all the proceeds going to the Usain Bolt Foundation.
Bolt’s charity foundation supports educational and cultural opportunities for children and young people in his home country of Jamaica.
The color of this Nissan GT-R is inspired by Bolt’s Olympic gold medals. It also sports his signature and autograph. Usain first teamed up with Nissan as a brand ambassador, and he recently became the company’s honorary “Director of Excitement”.
The car will be auctioned on eBay Motors. The online listing can be accessed by people in regions around the world, and bidding will be open to residents in countries where the Nissan GT-R is currently sold.
“This project excites me because it brings together my passion for speed and excellence, and my desire to help kids and young people,” said Usain Bolt. “Thanks to Nissan, all the revenue from the GT-R charity auction will be donated to the Usain Bolt Foundation, which will go directly to children to help develop their education and allow them to participate in sports. It warms my heart to help kids and young people who are in the starting blocks of life, and it would be wonderful if someday this activity leads to a ‘Second Bolt.'”