Ken Block and his publicity people realized that after five years they needed a new look to keep things fresh. So in 2013 Ken will be racing and filming under the new title Hoonigan Racing Division with all-new racing livery.

The white and black theme of Block’s Ford Fiesta HFHV rally car is now turned into black and blue, with tons of sponsorship decals scattered all over the body. That roof scoop sporting an American flag is a nice touch.

This year Ken will be competing in the X Games, Global RallyCross, Rally America, and WRC, and is also planning what refers to as ‘a very special Gymkhana project’ with a different approach to things. That’s something to look forward to.

Block and associates are now operating out of a new headquarters that features Eco-friendly buildings, creative offices, and high-end workshops.

Ken Block on the new livery: “I’m stoked on how this livery and overall team aesthetic has turned out this year. With the name change to Hoonigan Racing Division, we wanted to take the look in a slightly different direction, one that has been inspired by my love of 80s and early 90s skateboarding graphics, as well as Miami Vice-era offshore powerboats and a dash of hair metal and old school hip hop mixed in for good measure. Much like we did in our years as MWRT, we’re continuing to try and lead and innovate in the motorsports marketing arena with this livery.”