MINI continues its effort to establish itself as a fun brand for cool and outdoorsy people by kicking its publicity efforts into high gear. The latest stunt they’ve come up with is the first-ever unassisted backflip in a John Cooper Works MINI. The daredevil attempting this is French man Guerlain Chicherit, and judging by this teaser video they’ve released, he’s pulled it off flawlessly.

Impressive stuff. Mind you, the MINI is heavily modified and it’s been done in controlled environment. Do not try this in your own standard MINI!