In the latest commercial for the up! city car, Volkswagen turns to reverse psychology. The up! is a tiny little car with a ‘surprisingly spacious’ interior. To put this fact into perspective, this ad tells the story of a tall girl who is struggling to find a man of proper height. So when she sees her new date shows up in a VW up! she thinks it’s another small man. But much to her surprise, and delight, the guy is 6’3… and he fits into the up! with room to spare!
And they lived together happily ever after… probably.