Most of Land Rover’s new products have a whiff of femininity about them. I mean, the main design consultant for the Evoque was Victoria Beckham, so you get the idea. The Defender, meanwhile, remains as butch and manly as ever.

The problem with the Defender, though, is that it can be way too agricultural for the needs of the modern man. That’s where Kahn Design and their Chelsea Truck Company come in. This Kahn Defender Double Cab Pickup is built for the lad who wants to keep his innate manhood intact, but doesn’t mind a bit of style and comfort. This car is for the metrosexual men!

The Kahn Defender Double Cab Pickup, based on the 2.4 TDCI XS Defender 110, is given a thorough Chelsea Wide Track treatment including, on the outside, Corris Grey body colour, extended wheel arches in matt black, shadow chrome headlamps, front bumper replacement with bumper lights, bonnet and side vents with mesh stainless steel, side steps, X-Lander front grille and Chelsea Truck Company rear wheel cover.

Inside the cabin, the agricultural feel is gone and replaced with cool and crisp look thanks to GTB seats in quilted and perforated leather, Churchill Time Clock and speedo/rev counter facia insert in Red, Kahn billet steering wheel, instrument binnacle in leather, hard wearing front and rear cabin floor mats, interior trim detailing in Alcantara, vented foot pedals in machined aluminium and door cards in black leather.