Imitating big time sports car makers like Ferrari, Porsche and Aston Martin, Lotus is now offering extensive personalization options through a new, dedicated department called Lotus Exclusive. The services they offer includes visual and interior customization as well as race car preparation.

Lotus Exclusive customers, both and new existing, will have a wide range of body colors, interior trims and body decals with which to personalize their sports car. The paint options, for example, include a range of heritage and race themed body colors such as Essex Blue from the 1980’s Esprit. They also offer matt, gloss, metallic or pearlescent finishes.

The paint job can then be complemented with a series body decals and racing stripes. They cover key components, such as door mirrors, sills, wings or spoilers in white, yellow, red or black, while the stripes can be had in twin, single or asymmetric styles. As for the interior trims, what Lotus Exclusive can do for the minimalistic cabin of their cars include upholstery in five different leather colors and four different stitching colors.

Jean-Marc Gales, CEO of Group Lotus plc said, “In the past we have created a number of cars personalised to the specific requests of individual customers. These stunning cars were produced by a team of skilled craftsmen and women, using their expertise to create something exceptional and unique for the customer. Now all our customers will be offered this service, to create their own personalised car through Lotus Exclusive.”