Following an engaging teaser Kia has now released their Super Bowl 50 commercial, named Walken Closet, in full. As we have said before, the ad stars the legend that is Christopher Walken and the new Kia Optima, as well as a pair of socks.

If you are wondering what is the correlation between these things, well, you have to watch the ad to get it:

https://www.youtube.com/watch?v=9r0FrXXKeiA

Clever, eh? Granted, the plot is not that memorable. But the real genius of Kia’s Super Bowl spot is the presence of Walken who delivers the speech like only a Walken could. Actually, come to think of it, he is one of the easiest actors to impersonate. Just drop all punctuation from your sentences. But still, the original is always better.

“No one is cooler or as instantly recognizable as Christopher Walken, and on advertising’s biggest stage Kia is out to show the world the all-new Optima delivers a level of refinement and sophistication unlike anything else in the midsize segment,” said Michael Sprague, chief operating officer and EVP, KMA.