Interestingly, JLR decided not to waste everybody’s time with a long and pointless teaser campaign and just revealed the new Range Rover Velar in all its official glory days before its world premiere at the Geneva Motor Show. The newest member of Range Rover family is a mid-size luxury SUV that wants to introduce new levels of refinement and sophistication to this category of utility vehicles. 

‘Reductionism’ has apparently been the keyword in the development of Range Rover Velar, not in the scientific or artistic sense and the whole Gestalt thing, but rather the simple fact of stripping away complexity. The makers of the Velar has put such an emphasis on simplicity and refinement that they go so far as comparing the interior of this car to a “calm sanctuary.”

Fortunately, the whole sanctuary approach does not apply to the technology features of Range Rover Velar. The new SUV benefits form the latest, greatest gadgets, chief among which Touch Pro Duo infotainment system, super-slim matrix-laser LED headlights, flush deployable door handles and Burnished Copper-coloured detailing. It also gets Adaptive Dynamics damping technology and air suspension, All-wheel drive with Intelligent Driveline Dynamics and optional active locking rear differential, emergency auto brakes, driver condition monitoring, and a range of six engines, from the basic 180PS 2.0-litre Ingenium diesel with  to the 380PS supercharged 3.0-litre V6 petrol engine.

The Velar being a mid-range model filling up the ‘white space’ between the Evoque and the Vogue, it is priced accordingly with a stating point of £44,830. The way they’ve done this is first by applying the reductionist method, and also by leaving a lot of the good stuff in the optional extras list. That is where you find items like Terrain Response 2 which is standard on the big Rangie. The Velar will hit the markets in summer of 2017.