Today Nissan announced official MSRP (Manufacturer’s Suggested Retail Price) for 2010 370Z Roadster in the North American market. The drop-top 370Z base model starts at $37,690 (including destination charge). That’s with the manual gearbox, automatic option will add $1300.  It is almost seven grand more expensive than the hard-top equivalent. The top pf the line model loaded with options and an automatic transmission will cost you $42,540.

More details in Nissan press release:

Nissan Announces U.S. Pricing on 2010 370Z™ Roadster

– All-New Open-Top Z® Goes On Sale in September, Starts at $36,970 USD MSRP –


FRANKLIN, Tenn. (July 13, 2009) – Nissan North America, Inc. (NNA) today announced pricing for the all-new 2010 Nissan 370Z™ Roadster, which goes on sale in September at Nissan retailers nationwide.

The 2010 Nissan 370Z Roadster is offered in four models. The Manufacturer’s Suggested Retail Prices* (MSRP) start at $36,970 USD for the 370Z Roadster 6MT and $38,270 USD for the 370Z Roadster 7AT. Also offered are two Touring models, which add a 6CD Bose®? audio system, XM® Satellite Radio (XM® subscription required, sold separately), Bluetooth® Hands-free Phone System, HomeLink® Universal Transceiver, aluminum-trimmed pedals and power leather-appointed heated and cooled ventilated net seats. The 370Z Touring Roadster 6MT is priced at $40,520 USD and the $370Z Touring Roadster 7AT is $41,820 USD.

“The new 370Z Roadster offers more refinement, quality, performance and sheer driving pleasure than any Z®? convertible that has come before – while retaining its great value positioning in the sports car segment,” said Christian Meunier, vice president, Nissan Marketing, NNA. “Compared to the 2009 350Z Roadster, the new 370Z Roadster features 26 more horsepower and cleaner emissions from an all-new standard 3.7L with VVEL technology. The Z®? Roadster also offers an all-new exterior design, refined interior, all-new auto-latching convertible top design, and technology not previously available on the 350Z Roadster, including Bluetooth®?, XM®? Satellite Radio and Nissan Navigation System with XM NavTraffic®? Real-Time Traffic Information.”