For the launch of the new Countryman Crossover, MINI has come up with something rather special. It’s a music video called Getaway, produced by Timbaland performed by Michelle Branch. 500 people attended the Countryman launch party, among which there were celebs including Eva Herzigova, Cat Deeley, Margherita Missoni, Jade Parfitt, Poppy Delevigne, Donna Air, Henry Holland, Jasmine Guinness, Tyrone Woods, Ben Grimes, Jack Kidd, Ozwald Boateng and Hofit Golan. This song is reflects on the car’s Country and Urban personalities! We too wonder what that means!
The collaboration between one of the world’s most prolific artist/producers and a U.S. country singer songwriter merged the ‘URBAN meets COUNTRY’ themes associated with the new MINI Countryman. From on-site graffiti artists to VIP guests wandering around in wellies and Henry Holland “House of Holland” T-shirt-clad crew, the ‘MINI Countryman Open Air’ fully lived up to the brand’s quirky spirit. Warm-up acts came in the form of ‘folktronica’ musician James Yuil and Hot Chip’s Joe Goddard spinning the wheels for the lively crowd before George Lamb brought on-stage Michelle Branch for her showcase of stellar pop-tinged modern country. As well as the exclusive MINI Countryman song ‘Getaway’ making its world debut in London, the MINI Countryman also had a starring role in the world exclusive preview for the track’s music video.