As if the Buick Regal, which is based on the Opel Insignia, was too big, General Motor announced on a new smaller model, called the Verano. This new compact sedan is still based on the same platform and on the evidence of this teaser picture they’ve released, it also looks very similar. The car will be produced at the $145 million Orion Assembly Center.
“Verano will bring premium styling, performance and content to Buick buyers wanting a smaller car than Regal,” said Reuss. “The investment in Orion Assembly also extends GM’s local small car footprint, again increasing the number of U.S.-made small vehicles available in showrooms.”
GM has worked closely with the United Auto Workers to create new and innovative contractual language that will allow this facility to be flexible and lean – essential elements in the highly competitive, small car market segment.
“The UAW welcomes the news of an additional vehicle being allocated to the Orion Assembly Plant. Building small cars in the United States is very important to the UAW, Oakland County, and the State of Michigan,” said Joe Ashton, UAW vice president of the GM Department.
“Given the opportunity, our members can use their expertise and experience to build high-quality, affordable vehicles for American consumers. I would like to extend my congratulations to the members of UAW Locals 653 and 5960 for all their hard work to make this important project a successful one.”