You look at the new generation Kia Sportage and wouldn’t believe how Kia could turn that pathetic old model into this awesome new one! Everything about the new Sportage seems just right, and it even helping the brand to shake off the old cheap image and put on a new cool one. Since its introduction in Geneva Motor Show the Sportage has been snatching awards around the globe. The latest comes from Scotland.
The Association of Scottish Motoring Writers named the new Kia Sportage the 2010 Scottish Car of the Year. The journalists were amazed with the car’s blend of style, quality, value and its unrivaled fully-transferable seven year warranty, which is huge plus for all Kia cars. Currently a full range of the 2011 Sportage is on sale in the UK, with two-wheel-drive and 1.6 gasoline direct injection and 1.7 turbo diesel versions added to the initial two litre petrol and diesel all-wheel-drive variants.
Michael Cole, Managing Director of Kia Motors (UK) Ltd., said: “This is a fantastic accolade for Sportage so soon after its launch! We all knew it was a great car from the moment we saw it in Geneva and I am genuinely thrilled that our good friends in Scotland share that opinion.
“This accolade means even more because the Kia brand has always had a tremendous reception in Scotland – a part of the UK where our traditional strengths of quality, reliability and value have long been appreciated. In fact Kia performs better in Scotland than in many other parts of the UK and we know that is down to some magnificent dealers and the Scottish sense for a bargain,” he added.
John Murdoch, President of the Association of Scottish Motoring Writers said: “The days when SUVs were associated with unpleasant on-road dynamics and high running costs are long gone as proven by this year’s Scottish Car of the Year.
“With our rugged terrain and harsh winters Scotland’s demand for SUVs has always been strong and that is likely to remain the case with vehicles as talented as the new Sportage. “Sensationally styled and packed with equipment, the excellent Sportage was a clear winner. It also represents excellent value for money which is extremely good news for canny Scots. It is a well deserved winner and Kia has a car to be proud of,” he commented.