Tesla realized a good way of getting more public attention is to get involved with art and culture. So at the Miami Art Basel festival – where Maybach came up with an sculpture – they revealed an art car based on the Tesla Roadster. The artist responsible for this is Laurence Gartel. He’s used digital art to create this and the vinyl wrap to implement it. It’s not like the old days when the artist had to paint the car with a brush! But because of that old art cars are all full of soul and passion, this one isn’t.