As the Official Automotive Partner of London 2012, BMW has come up with an initiative designed to provide Team GB and Paralympics GB with technological and performance expertise as they prepare for the Games. BMW will supply a range of Efficient Dynamic diesel cars, hybrids and electric vehicles, as well as bicycles and motorcycles for transporting athletes, officials and media while maintaining the average CO2 emissions below 120 g/km.

As part of the BMW London 2012 Performance Team, athletes will share key moments and unique insights into their preparation for the London 2012 Olympic and Paralympic Games on their home soil. Alongside the BMW London 2012 Performance Team, BMW and MINI dealers will also support athletes across the UK by linking with athletes in their local areas.

Speaking from the launch at the Royal Observatory, Greenwich, Team GB diver Tom Daley said, “It’s no secret that I’ll be looking to win a gold medal at London 2012 but what I do in the run up to the Games, is as important as what I do on the day itself. Having the support of the BMW London 2012 Performance Team throughout my training will help to drive me towards my dream and hopefully to pass my driving test this year too – I can’t wait to get into my MINI!”

Tim Abbott, Managing Director of BMW UK said, “Our position as the world’s most sustainable automotive company makes us a natural partner for a sustainable Olympic and Paralympic Games in 2012. Our Efficient Dynamics programme means our cars are extremely fuel efficient, with low CO₂ emissions, while still delivering great performance – just like our athletes who strive for maximum energy efficiency and performance. That’s why we’re delighted to be launching the BMW London 2012 Performance Team and we look forward to supporting these athletes as they prepare for London 2012.”