/Range Rover Evoque Wireframe Art

Range Rover Evoque Wireframe Art

Range Rover has shown the new Evoque at a number of events last year so to make it interesting for visitors at the Geneva Motor Show they unveiled a 3D wireframe art installation of the car by London artist Benedict Radcliff.

They had made a few other wireframe art Evoques before at last year’s Paris Motor Show, so it’s not a new thing but it shows all the exterior and interior features of the car. These components are suspended within a 3D wireframe box, creating a life size wireframe representation of the car that as well as fitting together, can also be deconstructed to form individual stand alone pieces of art.

Benedict has played a central role in creating the wireframe concept for Land Rover, advising on the creation of the sculptures, which have been showcased in cities worldwide.

He said “The traditional concept of the wireframe created a huge buzz in 2010 but this is the perfect opportunity to dig a little deeper into the intricate design detail of the Range Rover Evoque. People can’t help but get involved with the sculptures and interact with them and I can’t wait to see how the installation is received.”

In other news, Range Rover Evoque was announced ‘best production car’ in the 2010 Car Design News, Car Design of the Year awards.

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