Volvo Cars unveiled their brand-new hotly anticipated concept car called the Universe at Auto Shanghai 2011, an event which is kinda home to Volvo now that they’re owned by the Chinese.
On the looks of it the Volvo Universe is just bold and beautiful show car. But this concept actually hints at an upcoming S90 flagship set to rival the Germans in the luxury sedan segment. If that’s the case, it’s not likely for it to get into production with the exact same form as the concept which has a fancy coupe-like design with a very weird grille! That said Volvo has proved with the S60 that they’ve learned how to take risks.
Details? Well, there’s not much available, but we can bring to you Volvo officials and designers comments on the car plus some videos and pictures of the car:
“The Concept Universe offers the world a sneak preview of what people can expect from our next top-of-the-line sedan,” says Stefan Jacoby, President and CEO of Volvo Car Corporation.
“Just like fine luxury goods, this design feels handcrafted and durable enough to stand the test of time,” says Peter Horbury, Vice President Design at Volvo Car Corporation. “We will compete with the best with our special kind of Scandinavian Design. It is unmatched in performance and technology, but without superficiality or complication.”
“The Concept Universe is exceptionally refined, yet with all the simplistic assets that make Volvo champions of the uncomplicated. There is a growing appreciation for this ingenious blend of design and technology among modern luxury car buyers. This trend paves the way for our success. We are convinced that our special brand of luxury has a great future,” Peter Horbury concludes.
“Our aim is to be the brand that best understands what buyers of modern luxury cars want. We are eager to hear what the most demanding Chinese customers think of this luxurious concept. Later, we will show the design in Europe and the United States in order to bring it into the global context that we are aiming for with all our car models,” says Stefan Jacoby, President and CEO of Volvo Car Corporation.