To keep the fans and journalists posted on what’s going on on and off the track, Audi Motorsport announced updated free iPhone and iPad apps with new features.

This is a particularly good time to launch these apps seeing as Audi and their R18 TDI prototype is making its debut in the Intercontinental Le Mans Cup (ILMC) at Spa this weekend and preparing for Le Mans 24-hours.These little things are what give Audi the edge over the competition in public relationships.

The latest verison of the app not only features a new design in line with Audi Motorsport’s new look, it also offers numerous new functions and features such as an expanded“Live Ticker”that actually shows which driver is at the wheel during endurance races, 360 degree images of the race cars, interactive introductions to the race tracks and wallpapers. Accredited media representatives can take part in the popular Audi DTM sweepstakes when on the move, view media appointments and order TV footage. The App was also adapted to the iPhone’s retina display.

The previosu features from the 2010 version like race reports, results, photos, sound bites and videos remain intact. The 2011 version of the “Audi Sport” App for both the iPhone and iPod Touch is available as an update to download for free from the App Store.

Audi is also a step ahead of the competition on the popular iPad: a digital “Audi Express” iPad edition, which reviews the race weekend and also delivers a look behind the scenes of Audi’s multifaceted motorsport program, is published after every DTM and Intercontinental Le Mans Cup (ILMC) race. The “Audi Express” displays media information released by Audi Communications Motorsport in multimedia format and should supply journalists with stimulus for their own reports. The digital “Audi Express”, which is published every Tuesday after a race, is also available to download for free for all motorsport fans.