Poor sales finally makes BMW confess they made a mistake with the 5 Series GT, the car that replaced the 5 Series Wagon in America.
They are actually surprised why nobody bought the 5 Series GT! Who in their right mind would spend nearly $60K on such a catastrophically ugly car. The 5er GT was supposed to be an elegant and practical alternative to minivans, but it’s neither of those things.
It certainly is not elegant, and as for the practicality, they kept bragging on about how clever it is that manage to offer roughly the same space as a station wagon but with a GT sort of look. The point is, if you want space you get a estate, and if you want style you get a GT coupe. Mixing these two is a dumb idea. But it would be alright if the 5r GT looked half decent, but it’s just a plain ugly car from every angle.
BMW of North America CEO Jim O’Donnell says: “The disappointment I have is that I thought a lot of our 5-series station wagon customers would go with the GT,” O’Donnell says. “In point of fact, that is not happening. We have lost those customers to the competition — mainly to Mercedes-Benz.
“The GT has attracted 7- and 5-series customers and conquests,” he says, “but not the station wagon customer we had hoped.”
We’ve always hated the 5 Series GT irrationally, and we’re glad that BMW officials are now admitting that it’s rubbish! They should have stepped back from the drawing board and look at what they were designing, but apparently they were too busy making those fancy seating system.
More details: Autonews