German tuning giant Brabus has always had a great presence in UAE market, but only now they are ready to launch their Middle East Branch in Dubai.
The new facility on Sheikh Zayed Road where most of the car dealers are located, not only sells cars imported right from Brabus HQ in Germany, it also provides customers with bespoke programs, upholstery, parts and components and accessories. It’s like a scaled-down version of the HQ with workshop and everything to support the entire Arab world with BRABUS tuning components.
The 3,000 m2 site includes a showroom that currently includes the BRABUS 700 Biturbo WIDESTAR, the ultimate evolution of the Mercedes SLS gullwing, and the tuning versions of the Mercedes SUVs. The spectrum ranges from customized G-, GL-, GLK- and M-Class models to the BRABUS 800 WIDESTAR. This special model is based on the Mercedes G-Class and features a twelve-cylinder biturbo capacity engine with 800 hp (788 bhp) / 588 kW, making it the world’s most powerful off-roader. Also on hand are customized luxury sedans such as the BRABUS 800, an 800-hp (788-bhp) / 588-kW version of the Mercedes S 600 with a top speed of 350 km/h (219 mph), and refined versions of the Maybach.
“The founding of BRABUS Middle East lets us serve the Arab market, which is one of our most vital mainstays, even better in the future,” explains Prof. h.c. Bodo Buschmann, CEO of BRABUS Group. “This strategic investment once more demonstrates the exemplary role we play for the entire tuning industry. This step benefits not only our retail customers but also our trade partners in the region, which we can now supply even faster with BRABUS tuning.”
