Volvo UK has launched a new competition on its Facebook page to find Europe’s greatest drive, as voted for by its fans. And the prize is a brand-new Volvo S60 R-Design.

That is the UK’s largest ever single giveaway on Facebook. The Greatest Drive competition isn’t trying to find the best driving road in Europe, but something more Volvoish! They say “It can be about the views you take in or the people you are with, an open top 200 mile ride or a thrill seeking 2 mile blast through the mountains.”

Here’s how it works:

The competition will run in four phases.  Between 9th June and 3rd July 2011, fans will have a chance to submit their greatest drive into the competition using Google Maps on Volvo’s Facebook page.  Along with the route, the entrant will have the opportunity to explain why they think their drive is the greatest. Between the 4th July and 17th July 2011, a top 10 shortlist of ‘Greatest Drive’ entries will be announced on Inside Volvo UK so they can be can viewed, commented, liked and shared. From the 18th to 31st July, the final three entries will be announced.

The three finalists will have to post a short film of their journey on the Volvo UK’s Facebook wall for the final round of voting. On 1st August, the short film with the most votes will be announced as the winner of the competition and the entrant will be the lucky new owner of a brand new Volvo S60 R-Design. So don’t forget your camera next time you go on a trip. Your homemade video can win you a car!

All voters will be entered into a sweepstake draw to win runners’ up prizes which consist of six pairs of tickets to the ‘The Ultimate Dynamic Driving Day’ at Ultimate Car Control where the team will coach the winners in the art of dynamic driving techniques.