JLR confirmed the MSRP for the new Range Rover Evoque. Based on that, the five-door model starts at $43,995, and coupe at $44,995.

The American-spec Range Rover Evoque also has an EPA fuel consumption rating of 28 mpg highway and 19 mpg city. That makes it the most economical and greenest Range Rover ever built. That’s a result of lightweight materials, and environmentally conscious design, according to Range Rover.

They have gone to enormous length to make car as light as possible. For instance, they used polymer and composite front fenders and tailgate, an aluminum hood, roof panels, front lower control arms and front/rear suspension knuckles, and a magnesium cross car beam. Although at 3,680lbs (1,680 kg) the five-door Evoque is still pretty hefty, but it’s light compared to the its two-tonne Sport brother.

As part of the comprehensive effort to minimize the car’s ecological impact, the Range Rover Evoque focuses on the use of more sustainable materials. Each vehicle uses approximately 35lbs (16kg) of recycled plastic material. Parts with recycled content include: headliner, center console, wheel arch liners, air cleaner, cooling fan and shroud, air ducting, side under trays, parcel shelf, engine cover and subwoofer box. In addition, the metal interior trim on the center console and dashboard is produced from recycled aluminum. The trim fabric used on the headlining and pillars is produced from recycled polyester.

Regardless of weight and economy, 43 grand sound like a bargain for such a good looking car. And after all, it’s a Range Rover!