Last time we checked BMW i sub brand was supposed to make futuristic fuel efficient cars. Their first product however, is the Purif-i, which is a Hand Sanitizer and moisturizer!
Actually, it’s not a product of BMW as such. They’ve partnered with Austrian cosmetic brand Susanne Kaufmann to launch the Purif-i. Why? We have no idea. But this must be the most non car-related product a car maker ever put its name on.
This is how BMW explains it: Purif-i was created for the BMW i generation, a generation always in search of products that not only make life in megacities easier, but also minimize environmental impact. Purif-i is composed entirely of herbal extracts and a combination of intelligent, super active substances. It simultaneously sanitizes and softens hands, combining alcohol extracts from plants and liquid silk proteins that protect hands from drying out. Since it requires no water or a towel, it can be used anywhere, anytime.
We’re wondering what would the next BMW i product be… mouthwash maybe, or nail polish…