On the occasion of launching the new 3-Series sedan in the UK BMW released a promo for the car made specifically for the country. So you can guess it has a heavy athletic theme, what with BMW being a sponsor of London 2012 Olympics and all. BMW argues that enjoying your activity is the real victory, and that is what the new 3er delivers in spades, driving joy. Meanwhile the the clever technologies make sure the car is well prepared to face the rivals.