Another brilliant commercial from Volkswagen, this time boasting the 2012 Tiguan’s safety.
Here’s how they deliver the message: A mom drives her daughter’s boyfriend’s heavily tricked-out car, so they can take her VW Tiguan out. Why would she do that? Because the Tiguan is an IIHS Top Safety Pick, and she cares about her child. What makes the ad really good is Chamillionaire’s “Ridin’ Dirty” soundtrack. Genius!
What makes the Tiguan a safety pick? What is certain is that this Volkswagen always has the ESP electronic stabilisation programme, 6 airbags, seatbelt fastening detection with buckle-up warning, 5 height-adjustable head restraints (safety-optimised in front) and Isofix child seat anchors. For the first time in the Tiguan – in conjunction with comfort seats or “Vienna” leather upholstery – the head restraints for the driver and front passenger not only adjust in height, but horizontally in the distance to the head.
Also standard: when the vehicle is braked hard, this activates the hazard lights. Tyre air pressure is also monitored and shown by an indicator. Important for an SUV with up to 2,500 kg allowable towing capacity is the trailer stabilisation programme that is integrated within ESP. New for the Tiguan Trend & Fun: daytime running lights. That covers safety.
I think the commercial is amusing, and most importantly it gets the viewer’s attention, which is a key objective of any advertisement.
I am not sure what the other poster Tim is going on about with his silly comment about the commercial supposedly having a “pro-legalization agenda.” VW is selling its cars, it is not taking a position one way or the other about whether marijuana should be legalized. Simply playing a little rap in a commercial doesn’t make it “pro-legalization” propaganda.
I don’t really see what’s so brilliant about this commercial in terms of selling cars. The only thing I ever remember about it is that they are obviously pushing a pro-legalization agenda without explicitly saying so. I had to Google the commercial just to remember what car maker it was right after it aired.