/2012 VW Tiguan “Ridin’ Dirty” Commercial

2012 VW Tiguan “Ridin’ Dirty” Commercial

tiguan commercial at 2012 VW Tiguan Ridin Dirty Commercial

Another brilliant commercial from Volkswagen, this time boasting the 2012 Tiguan’s safety.

Here’s how they deliver the message: A mom drives her daughter’s boyfriend’s heavily tricked-out car, so they can take her VW Tiguan out. Why would she do that? Because the Tiguan is an IIHS Top Safety Pick, and she cares about her child. What makes the ad really good is Chamillionaire’s “Ridin’ Dirty” soundtrack. Genius!

What makes the Tiguan a safety pick? What is certain is that this Volkswagen always has the ESP electronic stabilisation programme, 6 airbags, seatbelt fastening detection with buckle-up warning, 5 height-adjustable head restraints (safety-optimised in front) and Isofix child seat anchors. For the first time in the Tiguan – in conjunction with comfort seats or “Vienna” leather upholstery – the head restraints for the driver and front passenger not only adjust in height, but horizontally in the distance to the head.

Also standard: when the vehicle is braked hard, this activates the hazard lights. Tyre air pressure is also monitored and shown by an indicator. Important for an SUV with up to 2,500 kg allowable towing capacity is the trailer stabilisation programme that is integrated within ESP. New for the Tiguan Trend & Fun: daytime running lights. That covers safety.

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