Nissan has come up with fantastically complicated, and presumably expensive, new commercial for the Juke. Called ‘Built To Thrill’, the ad begins with a Ryan Reynolds lookalike jumping off an plane and into the Juke’s bodyshell, as a group of parachutists start assembling the car mid-air. They continue to build it on the move when it hits the ground and won’t stop even when it goes under the water. The ad has no real plot, but it’s very well executed and a real joy to watch.

Not sure if the Juke is as exciting as this commercial suggests, but it’s possibly the best ad Nissan has ever made! Well done.