Enriching the customers shopping experience at the showrooms, Mercedes launched the new B-Class iPad Brochure app. This is not just any old app with some images and films, and that’s it. This app uses augmented reality technology, which delivers full scale experience layers information directly onto the car itself. It also has a full configurator with every possible exterior, interior, trim and wheel option.
So if you are a salesman at a Mercedes dealership, tough break. This app just rendered you pointless! The bloody app even teaches customer how to fit a bicycle or a washing machine into the car. It’s so thorough, it’s ridiculous.
Other features we can mention include thousands of personalisation choices available to view, with many customer-specific exterior and interior colour choices, trim line options, design specification additions and wheel options available. It also contains everything you’d want to know about the car, including all the information of a traditional paper brochure and price list. And once you’re done speccing up your B-Class, it’ll find you the nearest dealership using the Retailer Locator tool.
It’s all very nice, but also very geeky, isn’t it. We prefer the old-fashioned way of buying a car down at the local garage, haggling for a deal!