Former Audi designer Peter Schreyer is Kia Motors chief of design. He’s the one behind all the recent global success the Korean car maker is enjoying, because he’s the one who transformed their cars from cheap, ugly piles of junk that they truly were, into modern and beautiful cars you can really fall in love with. The Kia Koup is a classic case in point. In this video Peter explains the basics of designing a premium sedan such as the new Kia K9.

This is a must watch for design students, or anyone who likes car design.

http://www.youtube.com/watch?v=XKfZMgkOICA