This is one of those ad that has genius in it, even though it’s not clear at first. BMW “Head” commercial is made by Bakery Films Hamburg to promote the Lane Departure Warning system in the 5- Series. It gets right to the reason why you need such a system in your car: because your head is not always in the right place. You might be driving down a motorway, but your head is at a beach somewhere looking at girls’ bottoms. No seriously, that’s what this ad shows. And that’s why it’s slightly NSFW.