Another special treatment for China. Ferrari just opened an exclusive Myth exhibition at the Italian Center in the Shanghai Expo Park. To be opened to the public for three years, the exhibition showcases history, cars, technologies and passion of the Prancing Horse, as well Ferrari racing cars. It is designed to introduce visitors to the marque’s past, present and future, according to Ferrari.
China is a key market for Ferrari, so naturally they are applying long-term plans to get their feet grounded in the old country. The Myth exhibition is only one of the programs they have to expand business in the corner of the world.
Further improving its status in the Chinese market, Ferrari also announced a series of customer experience projects for Ferrari owners in China which include the Corso Pilota professional driving course, the Ferrari Owners’ Club and the Ferrari Asia Pacific Challenge.
Ferrari Myth Exhibition Details: In its first 12 months, the exhibition will be divided into five areas: Ferrari in China, Green, Product, Design and Racing. The text, images and videos on display, as well as the large number of priceless objects that have been brought in from the Ferrari Museum in Maranello, will provide a vivid depiction of Ferrari’s glorious history. The centerpiece of the exhibition is made up of 5 eye-catching Ferraris that were selected for their special significance: the 348 TS as the first Ferrari to enter the Chinese mainland market, a 275 GTB4, a 365 GTB4 Daytona; the 750 Monza sports prototype and the FF, Ferrari’s first four-seater four-wheel drive model.