Maybe they ran out of ideas, or maybe they just thought it would be cool, but Chrysler has gone completely mad with the latest commercial they made for the Dodge Dart. It’s a 90-second sport featuring ay-Z and Kanye West track, “No Church in the Wild,” and it’s the story of making the Dart, a hit car. They way they tell this story is just amazing. Okay, so, maybe the Dart is not as original as they say – after all, it’s based on an Alfa Romeo – but then they don’t claim anything about engineering this car.
“With the all-new Dodge Dart, we started with a clean slate and the single vision of bringing a world-class vehicle to market that offers features and benefits never before found in a compact car,” said Reid Bigland, President and CEO – Dodge Brand. “Designed and engineered without compromise, the all-new Dart starts with a world-class architecture and DNA of Alfa Romeo combined with class-leading levels of safety, technology, roominess and customization. The end result isn’t just a new compact car, but a groundbreaking vehicle that deserves an equally impactful marketing campaign.”