BMW is, as you know, the official automotive partner of the 2012 London Olympic games, and they are milking it for what it’s worth. Besides providing shuttle cars for the games’ officials and launching special edition models to celebrate the Olympics, BMW has also made an state of the art pavilion in the Olympic Park. It is expected to draw thousands of visitors each day during the games.

There are a lot of stuff going on in BMW pavilion. Water plays a central role in the Pavilion’s design. The Waterworks River provides the water, which is filtered and used to cool the building as it flows down the walls, before being returned to the river. BMW remains committed to sustainability and environmental friendliness even here.

Designed by an award-winning British architecture firm, the facility features a section dedicated London 2012 Games fleet and interactive displays for guests to learn more about the BMW Group’s vision for the future of individual transport. It also has BMW’s prototypes such as BMW E-Scooter and the BMW i Pedelec concept, and the MINI Rocketman on display.

There’s also a cinema showing a special film is shown before an opportunity to view the upper floor product displays. The top deck, comprising of nine individual rooftop pavilions, displays current and future BMW Group vehicles including the BMW i3 Concept, the BMW i8 Concept and the new generation BMW 3 Series Touring.

Check out some of the highlights in the pictures below: