Volkswagen is famous for doing weird things when it comes to advertising and sponsorship, but this one is just up there. They are the sponsor of Discovery Channel’s 25th Shark Week, and as part of this they are making a Beetle Shark Cage. It is actually a shark observation cage that looks like a Beetle. Maybe we need to wait for the finished project, and see it in action to understand what is the logic behind this, if there is any.
In the meantime, check out the teaser video: