Instead of just making some lame teaser pictures and videos, Mercedes Benz has come up with the “Aesthetics S” Sculpture to tease the new generation of the S-Class. To be shown to the public at the 2012 Pairs Motor Show, they say this sculpture provides a glimpse of the design of the luxury saloon of the foreseeable future.
Making an sculpture to tease a new model might sound like a bit of an overkill, but we’re talking about the Mercedes S Class here. The S-Class has been the benchmark luxury saloon ever since the first generation was launched back in the 1930s. The car always comes the latest technology features, stuff that no other car maker has thought of before.
The automotive world owes half of what it has in terms of technology to the S-Class. It was the first car with ABS and Airbags – and more recently the first with radar-guided cruise control and night-vision camera – to mention a few.
The Aesthetics S does no reveal much about the new S-Class’s looks, but it will give you an idea about the proportions of the car, and those fancy lines on the sides that make the car looks elegant and classic. We will be seeing that on more Mercedes models in future.
The debut of the relief-like sculpture at the Paris Motor Show will be combined with an exciting projection display. Mercedes is planning a 3D show, apparently, and that will visualize the designers ideas about the car, and also reflects on the S-Class tradition by using four S-Class models from past decades – namely the model series 189, 108, 126 and 221.
That is something to look forward to.