Mazda CX-5 crossover is on a roll at their year’s SEMA show, getting three fairly heavy treatments reflecting on the car’s capabilities. There’s the CX-5 Urban Concept, the CX-5 180 Concept, and the CX-5 Dempsey Concept. Each car has a unique character and is kitted out accordingly.

The CX-5 180 is the one made for fun, featuring a Burton Cheetah snowboards and Big Bear Lake and Point Dume topographical maps. The exterior begins with blue but as it goes toward the back it gets black. There is also red accents adorning the grille and brake calipers. 20-inch wheel is matte black are also included.

The interior features Aqua leather on the front and rear seats, the steering wheel, door panels, armrests and the brake boot, Bright White leather inserts appear on the door panels, steering wheel and seats, and red and white stitching.

The Dempsey CX-5, as its name suggests, is designed partly by actor and avid motorsport enthusiast, Patrick Dempsey. He also likes cycling, and that shows with the custom features on this Mazda. It comes with a race-car inspired paint job, a bicycle rack, a Specialized Bicycle S-Works Tarmac road bike, and a roof box.

The SKYACTIV-D 2.2-liter diesel CX-5 also gets 20-inch black chrome alloy wheels and black proliferated leather package for the interior with red stitching.

The CX-5 Urban concept is the coolest of the three with a matte paint job that has multi-dimensional shadows. It looks plain black at first sight, but if you look at it carefully, there are 50 shades of it. Other interesting visual feature is the 22-inch Ace Alloy Scorpio matte black wheels with Nitto Tire NT420s 295/30R20 all-season tire. The Urban CS-5 also features a Racing Beat dual exhaust.