This new ad for the 2013 Mercedes GLK is totally pointless, and there is no degree of truth in it. A GLK cannot smash through a concrete wall. All that said, it is very very cool to watch, and for that reason alone we now want a GLK! The ‘Wall Breaker’ ad sort of hints at the new GLK’s goal for taking the leadership of the compact SUV market segment, breaking free from the usual drawbacks of such cars.
Mercedes says this new model is the finest blend of style, practicality, and efficiency. Funny, we thought that was the Range Rover Evoque.
“In the GLK we have a dynamic lifestyle SUV offering a winning combination of intelligent technology and character in abundance,” says Dr Joachim Schmidt, Member of the Management Board of Mercedes-Benz Cars, Sales and Marketing. “It will further bolster our SUV portfolio, making a vital contribution to Mercedes-Benz’s global growth in this market segment.”