No, it’s not a new car. The Rolls Gold Conquistador is a tuned Rolls Royce Phantom by the Los Angeles-based tuner Platinum Motorsport. Located on Melrose Avenue, PM is famous for building unique cars for celebrities and well-heeled Californians. What they’ve done here is tweak a Phantom Conquistador by Mansory with some big wheels and gold paint.

The Hollywood elite are not likely to be thrilled by the Rolls Gold, because, well, it is too ostentatious to be honest. But we’re sure it’s already set the trousers of rappers like Rick Ross on fire!

The body kit includes a custom grille, revised bumpers, flared arches, as well as side strakes and new skirts. The car is also slammed – using sport springs – on 26-inch Gionelle Santorin wheels. As a result of that the Phantom’s supple ride is gone.