Mercedes uses Kate Upton’s hotness to trick you into watching an ad they’ve made for the new CLA. You hit the play hoping to see her get busy washing the car as promised, but it’s just a big tease. Although, she might just do it for their Super Bowl commercial!
This whole thing doesn’t seem right for a brand like Mercedes anyway. I mean Kia made a provoking Kate Upton Super Bowl ad last year, and that was understandable. But it’s Mercedes-Benz we’re talking about here.
Well, maybe they wanted to deliver the message that the CLA is a hot car for young people, but how many young people you know that can afford a Mercedes?