BMW has come up with a new advertising campaign to promote the new BMW Concept 4 Series Coupe which focuses on the dynamism of their products. Aptly titled ‘Designed For Driving Pleasure’ the camp is all about visual trickery. They use painted ropes, or complicated filming techniques to emphasize the fact that BMWs look dynamic even when they’re standing still. It’s quite clever.
I know it may not make that much sense when you read about it, but you will get it after you watch the TV spot below:
The campaign was created in close cooperation with BMW Design. Karim Habib, head of BMW Design: “The BMW Concept 4 Series Coupé has its own character within the BMW family and combines all that BMW stands for: dynamic performance, sportiness and elegance. Clear lines and distinctively sculpted surfaces express this dynamism and motion even when the car is standing still.”
The campaign includes TV commercials, print ads, and online ads through social media channels.