Acquiring Rolls-Royce was one of the best business decisions BMW made in its entire history. Celebrating the tenth year of fruitful partnership with the British brand, the BMW Museum in Munich is hosting the first ever Rolls-Royce exhibition, entitled ‘Strive for Perfection’.
The exhibition is more than just a display of few old cars. It tells the story of the brand in chronological details; from the meeting of the company’s founding fathers, Sir Henry Royce and the Honourable Charles Stewart Rolls in 1904, through to the present day. It also commemorates the 150th anniversary of the birth of Sir Henry Royce.
Covering more than 1,000 square meters over five floors, the Rolls-Royce exhibition includes 15 original models from 1907 to 2012. The visitors are treated with beautiful descriptive displays for historic models, and narrative of the famous Spirit of Ecstasy hood ornament and the ‘Pantheon’ radiator grille.
Complementing the cars is a display of other British-made luxury goods, including men’s and women’s fashion, leather goods, time pieces, shoes, silver and glass ware.
