Audi’s partnership with Marvel’s Iron Man franchise has become more than just a simple sponsorship deal, as the R8 has become part of the entire thing and the company is even involved in the new comics they are making. So it was only natural that an Audi R8 e-tron attend Iron Man 3 special screening event in London.
The car on display at the event is the same all-electric prototype driven by Robert Downey Jr in the film, shipped over from from Germany. It was joined on the stage with its co-stars Robert Downey Jr, Rebecca Hall, Ben Kingsley and Don Cheadle, who were chauffeured to the top of the red carpet by a fleet of Audi A8s.
Besides the Audi R8 e-tron, Iron Man 3 also features the Audi S7 Sportback, driven by Paltrow’s character Pepper Potts, CEO of Stark Industries and girlfriend of Tony Stark. The film also includes placement of the Audi A8 L, A6, S5 Coupé and Q5 models.