/New Range Rover Gets an Exclusive App

New Range Rover Gets an Exclusive App

Range Rover App 600x450 at New Range Rover Gets an Exclusive App

The new generation Range Rover comes with an awful lot of new features and technologies. To enable the buyers and the fans to come to grips with those features, Land Rover released their first ever app for the car, called Trail Less Traveled.

This application showcases the new Range Rover in detail, with an emphasis on its on-road and off-road capabilities. This is a much nicer way to get to know the new car than reading a large user manual.

The app gives users a detailed look at the Range Rover, inside and out, through an eight-stage interactive journey from any of four camera angles – simultaneously. You even get a driver’s point of view feature. It also includes amazing scenery and even lets you choose own route through an interactive map. Other customizable features include perspective, soundtrack, and even ending.

Needless to say the app also has a digital showroom feature where you can customize your perfect Range Rover.

“For over 65 years, Land Rover has been a pioneer in the auto industry by exploring new ways to help take people places in a way that other vehicles simply cannot.The Trail Less Traveled App is meant to showcase this spirit that is inherent to our brand,” said Kim McCullough, Brand Vice President of Land Rover North America.  “Moreover, the app is a tool that we know will resonate with our owners and enthusiasts as they are tech-savvy and intensively active social-media users.”

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